children's business is the acceleration engine of the shopping center.

Survival and development is the core demand of the shopping center. Adding new elements and new projects is an important means of change. As an important part of family consumption, children's business is undoubtedly the main part of the shopping center. The child population will usher in a significant growth under the government policy. The consumption upgrading of children's business is the acceleration engine of the shopping center.

Since the introduction of children's business in the shopping center in 2015, children's entertainment, experience, education and training and other non retail categories have developed significantly in recent years, integrating parent-child company with commercial interests. The presence of children makes the business more warm and cheerful.

Children's business and shopping centers are mutually empowered to achieve win-win results. In the future, children's brands will accelerate the layout change of shopping centers, occupy a favorable position with their advantages, continuously enhance its importance, meet the diversified needs of consumers and develop more interesting existence form.

1. Children's business has sprouted in an all-round way

After 2015, children's business became independent and became one of the main business forms in shopping centers. With the rapid increase of children's consumption in China, many shopping centers, including Wanda Plaza, put forward the fourth business form: children's business, including children's retail, children's service, children's entertainment and children's education and training.

Why do shopping centers choose children's business?

1) Children's consumption market is huge. According to relevant data, China's population aged 0-14 will reach 260 million, and the scale of children's consumption market has reached 4.5 trillion yuan.

2) Children's business has a backflow effect. "Children's economy" brings consumption potential. Parent-child combination has gradually become the mainstream crowd in shopping centers.

3) Steady flow function of children's industry: some products, such as children's milk powder, diapers and children's food, are just needed consumption and have a stable consumer base.

2. The proportion change of children's business:

1) Before 2014, children's clothing retail business accounted for a relatively small proportion due to weak renting power, which was generally mixed and combined with women's consumption and mother and baby products.

2) From 2015 to 2017, an independent children's business was initially formed, with a general area accounting for 5-10%. Focusing on the positioning of family customers, the proportion expanded by more than 10%.

3. Trend of children's business in shopping centers in the future

1) The proportion of children's industry in shopping centers is increasing.

According to relevant data analysis, the proportion of children's business increased from 8.2% in 2015 to 11% in 2017 and 12.8% in 2018; After the epidemic in 2020, shopping malls will introduce a large number of teaching and training, and large children's amusement equipment and facilities experience projects, expand parent-child business, promote passenger flow and increase family stay time.

2) Children's business innovation

In the post epidemic era, people pay more attention to family companionship and parent-child time. High quality children's playground and children's amusement park with immersive experience and innovative theme scenes have become a new engine for shopping mall to attract passenger flow.

Hangzhou hogwood Amusement Equipment Co., Ltd. is committed to the design and production of children's and adult amusement equipment and facilities, and provides high-quality customizable design schemes and products for indoor and outdoor businesses in the shopping center. Its self-own stores and franchise stores are widely praised. If you are also interested in children's parent-child amusement parks, you are welcome to explore and cooperate.

If the commercial complex wants to seize the huge consumer group of family, it must seize the "play heart" of children. Hangzhou hogwood Amusement Equipment Co., Ltd. is based on children according to their different needs, and continues to create a healthy growth amusement space for children.